The Challenge

After splitting with our global connect business (now NIQ), Nielsen Media got to work creating a new identity and voice. We relaunched our brand in 2021 with an updated website, videos, supporting campaigns, and more that showcased our unique value while embracing the vibrancy of the entertainment world.

The introduction to our new brand highlighed both our expertise and the emotion that comes with enjoying and sharing media moments.

The RESULT

With our updated visuals and voice, we created marketing assets and campaigns that marry data and creativity—the objective truths we bring to our clients and the passion we have for all that we do.

We launched with a high-level social campaign that illustrated the breadth, inclusiveness, and relevance of our data to everyday audiences.

We looked back on our history and experience as we move forward with Nielsen ONE, a revolutionary, single source of media measurement across platforms.

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We created a multi-market digital campaign highlighting the joy of increasing ROI by using Digital Ad Ratings. We showed what advertisers rarely see: the look on consumers’ faces when they finally get a much-anticipated product. In addition, we created a version illustrating the flip slide: advertisers celebrating when data confirms their creative worked.

As a follow-up to Digital Ad Ratings, we produced another campaign celebrating our Full-Funnel Marketing Impact products, capturing the feeling clients get when they know they’ve achieved both brand growth and sales goals at the same time.

Further samples available upon request.